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F45 Training's top 10 nearest neighbors span retail, food, apparel, and personal care — with only one fellow gym in the set — painting a picture of an audience defined less by fitness category than by a broader lifestyle profile.
The shape is flat: scores run from Crate and Barrel at 0.94 down to Outdoor & Athletic Apparel at 0.92, a band of just 0.02 across all ten neighbors. No single entity dominates. The top 10 break down as: three Retail (Home Goods and Furnishings) entries — Crate and Barrel (0.94), LUSH (0.93), and The Container Store (0.92); one Electronics retailer, Apple Retail Store (0.94); one Other Business Services entry, GolfTec (0.93); one QSR, Shake Shack (0.93); one Children's Education entry, School of Rock (0.93); one Fitness Centers and Gyms entry, Club Pilates (0.92); one General Grocery Store, Whole Foods Market (0.92); and one Outdoor and Athletic Apparel entry (0.92). That is nine cross-kind neighbors against one same-kind neighbor. The dominant subcategory pattern is premium, experience-oriented retail and services — home goods, specialty grocery, boutique personal care — rather than fitness or wellness brands.
The flat, cross-kind structure suggests F45's audience is shaped primarily by a premium-lifestyle consumer profile that it shares with upscale retail and dining, not by a fitness-specific community.
