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FactSet's top 10 nearest neighbors form a tight cluster of financial and business news publishers — with no single dominant outlier pulling the shape in any one direction.
The shape is flat: scores run from 0.91 (Barron's) down to 0.88 (Bloomberg), a span of roughly three points across ten neighbors. That compression means no one entity commands the audience the way a spike-shaped entity would. Seven of the ten neighbors carry the subcategory News Publishers: Barron's (0.91), WSJ Markets (0.90), CNBC (0.89), Bloomberg Markets (0.89), Reuters (0.88), Bloomberg (0.88), and Bloomberg TV (0.88, subcategory TV Channels). The remaining three break from that pattern: Stocktwits (0.89, Websites), Biz Stone (0.89, Tech Personalities), and Billions on Showtime (0.88, TV Shows). The TV show's presence alongside financial wire services is the most structurally unexpected entry in the set.
FactSet's own subcategory is B2B, and none of the top 10 neighbors share that classification — the audience overlap runs almost entirely through financial news consumption rather than through other B2B brands.
The flat, news-publisher-dominated shape suggests FactSet's audience is defined less by what kind of product they use and more by a consistent diet of market and business information across multiple outlets.
