FantasyLabs NBA Audience Graph • Social Signal

The top 10 nearest neighbors for FantasyLabs NBA span an unusually wide range of subcategories — sports journalists, NFL-focused TV personalities, athletes, a men's apparel retailer, and a bakery chain — with scores compressed into a narrow band from 0.66 down to 0.61, the hallmark of a flat shape.

Adrian Wojnarowski leads at 0.66, the only NBA-adjacent figure in the set. Below him, the cluster tilts heavily toward NFL content: NBC Sports EDGE Football (0.65), Brian Baldinger (0.65), Louis Riddick (0.64), PTI (0.62), and NFL Films (0.62) all carry football subcategories — TV Channels, Athletes, TV Personalities, TV Shows, and Sports Leagues respectively. That's a striking cross-sport pattern for a brand whose handle specifies NBA. Rounding out the ten are Destination XL (0.65, Men's Apparel), Auntie Anne's (0.63, Bakeries Desserts and Confectioneries), Mike Pereira (0.62, TV Personalities), and Dianna Russini (0.61, Journalists). No other Sports-subcategory brand appears in the top 10. The mix of NFL media figures, a clothing retailer, and a snack chain alongside a single NBA journalist suggests this audience's shape is defined less by basketball fandom specifically than by a broader male-skewing sports-media consumption pattern.

The flat score distribution reinforces that finding: no single neighbor dominates, and the audience overlaps modestly but consistently across football coverage, general sports media, and everyday consumer brands.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/fantasylabsnba

{ "handle": "fantasylabsnba", "title": "FantasyLabs NBA", "category": "Brands", "subcategory": "Sports", "resolved": "fantasylabsnba", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wojespn", "title": "Adrian Wojnarowski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6632, "drivers": [ "N03", "P02", "N01", "K01", "J02" ] }, { "handle": "nbcsedgefb", "title": "NBC Sports EDGE Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6542, "drivers": [ "N03", "P01", "C04", "D03", "P02" ] }, { "handle": "destination-xl", "title": "Destination XL", "category": "Apparel", "subcategory": "Mens Apparel", "similarity": 0.6523, "drivers": [ "N03", "M01", "N01", "K01", "C04" ] }, { "handle": "baldynfl", "title": "Brian Baldinger", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6471, "drivers": [ "N03", "C04", "D03", "N01", "P02" ] }, { "handle": "lriddickespn", "title": "Louis Riddick", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6431, "drivers": [ "N03", "P02", "N01", "C04", "D03" ] }, { "handle": "auntie-anne-s", "title": "Auntie Anne's", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "similarity": 0.6258, "drivers": [ "N03", "H04", "P01", "D03", "P02" ] }, { "handle": "pti", "title": "PTI", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6197, "drivers": [ "N03", "P02", "P01", "M01", "Q02" ] }, { "handle": "nflfilms", "title": "NFL Films", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.6161, "drivers": [ "N03", "P02", "D03", "Q02", "N01" ] }, { "handle": "mikepereira", "title": "Mike Pereira", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.615, "drivers": [ "N03", "P02", "D03", "P01", "N01" ] }, { "handle": "diannaespn", "title": "Dianna Russini", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.614, "drivers": [ "N03", "C04", "D03", "P02", "N01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/fantasylabsnba

FantasyLabs NBA

Nearest neighbors by audience shape

Raw data