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Arnold Motor Supply, an automotive parts retailer, sits at 0.91 — the strongest pull in Fareway Stores' top 10, and it isn't another grocery store. That cross-kind lead is the defining structural feature here: the shape is two-peak, with a second distinct cluster forming around Runza (0.89) and Kwik Shop (0.88), a regional QSR and a convenience store respectively.
Tallying the top 10 by subcategory reveals a mix that spans automotive parts, QSR, convenience stores, pharmacies, and general grocery — with Hy-Vee (0.85) the only other General Grocery Store in the set. The first peak is anchored by Arnold Motor Supply and Best One Tire & Service (0.84), both automotive; the second clusters around convenience and fuel — Kwik Shop (0.88), Hy-Vee Gas Station (0.84) — alongside Runza and East of Chicago (0.87) in QSR. Hy-Vee Pharmacy (0.87) and Brown's Shoe Fit Co. (0.84) round out the top 10, adding pharmacy and footwear to a neighbor set that is otherwise dominated by automotive and convenience-oriented retail. The Hy-Vee ecosystem — grocery, pharmacy, gas station — accounts for three of the ten neighbors, suggesting meaningful audience overlap with that regional network.
The two-peak structure points to an audience that bridges a hands-on, vehicle-oriented consumer profile and a convenience-driven, everyday-errand profile — neither of which is primarily defined by grocery shopping itself.
