Playground →
Co.Design's top 10 neighbors span websites, magazines, B2B brands, and authors — no single subcategory dominates, and the scores compress into a narrow 0.99 band from top to bottom.
The shape is flat: Fast Co. Impact leads at 0.99, followed by Ad Age at 0.99 and Ogilvy at 0.99, but none of these pulls meaningfully ahead of the others. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight clustering means Co.Design's audience profile is not anchored to any single neighbor type. Tallying the top 10 by subcategory: four are Websites (Fast Co. Impact, Medium, Digiday, Quartz — though Quartz is a News Publisher), two are Magazines (Ad Age, Adweek), two are B2B brands (Ogilvy, IDEO), one is an Author (Maria Popova), and one is a Fashion brand (Warby Parker). Correcting the tally: Websites (3: Fast Co. Impact, Medium, Digiday), Magazines (2: Ad Age, Adweek), B2B (2: Ogilvy, IDEO), News Publishers (1: Quartz), Authors (1: Maria Popova), Fashion (1: Warby Parker). The mix of trade media, B2B services, and a fashion brand alongside an author signals an audience that reads across professional and cultural registers rather than clustering tightly around any one content type.
The flat shape reflects an audience with broad professional-media affinities — equally at home with advertising trade press, design consultancies, and thoughtful general-interest publishing.
