Playground →
The top 10 neighbors for Fast Co. Impact span four distinct subcategories — Websites, Magazines, B2B brands, and one Author — with scores compressed into a narrow band from 0.99 to 0.98, the defining signature of a flat shape.
Co.Design (0.99) sits at the top, followed closely by Ad Age (0.99) and Ogilvy (0.99). IDEO (0.98) and Adweek (0.98) round out the five nearest neighbors. Tallying the full top 10: four are Websites (Co.Design, Medium, The Muse, and Fast Co. Impact's own subcategory), three are Magazines (Ad Age, Adweek, WIRED), two are B2B brands (Ogilvy, IDEO), and one — Fast Company at 0.98 — is a Magazine. The lone outlier by kind is Maria Popova (0.98), the only Author in the set. No single subcategory dominates; the cluster is a mix of professional media, trade publications, and B2B services firms, all drawing audiences with nearly identical composition.
The flat shape here reflects an audience that is broadly shared across the professional-media and marketing-industry ecosystem — no single neighbor pulls away from the pack, and no subcategory is structurally absent from the mix.
