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Fast Company

Marketing Channels
Magazines
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Fast Company's top 10 nearest neighbors span three subcategories — Magazines, News Publishers, and Websites — with no single neighbor pulling significantly ahead of the rest. Similarity scores here measure how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape.

The shape is flat: the top score, Ad Age at 0.99, sits only 0.007 above the tenth-ranked neighbor, Fast Co. Impact at 0.98. That compressed range means no structural anchor dominates — the audience looks equally at home across a wide band of professional media. Four of the ten neighbors are fellow Magazines: Ad Age (0.99), WIRED (0.98), Mashable (0.98), and Harvard Business Review (0.98). Three are News Publishers — Bloomberg Businessweek (0.98), The Economist (0.98), and ForbesWomen (0.98) — and three are Websites: Medium (0.98), eMarketer (0.98), and Fast Co. Impact (0.98). No Celebrities and Influencers appear in the top 10, and the mix cuts across business, technology, and general-interest professional publishing rather than clustering tightly within any one editorial lane.

The flat, high-scoring cluster signals an audience whose shape is broadly shared across the professional media ecosystem — one that doesn't belong distinctively to any single outlet type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "fastcompany", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "adage", "title": "Ad Age", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9867, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9846, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9844, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9835, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9823, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9806, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "emarketer", "title": "eMarketer", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9806, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9802, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "forbeswomen", "title": "ForbesWomen", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9802, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "fastcoimpact", "title": "Fast Co. Impact", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9802, "drivers": [ "G01", "A02", "G03", "I01", "J01" ] } ] }
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