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Fast Co. Work Life

Marketing Channels
Magazines
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The top 10 neighbors for Fast Co. Work Life form a tight cluster of professional-media and business-content audiences, with scores spanning just 0.9492 to 0.9612 — a band narrow enough that no single neighbor stands out as a dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition; the compressed range is the defining structural fact.

Five of the ten neighbors are fellow magazines: Fast Company (0.96), PRWeekUS (0.95), Marketing Week (0.95), theSkimm (0.95), and Harvard Business Review (0.95). Two are websites — eMarketer (0.96) and The Points Guy (0.96) — and two are authors: Malcolm Gladwell (0.96) and Tim Ferriss (0.96). Freakonomics (0.96), a podcast, rounds out the set. The mix spans formats — print, digital, audio, individual voices — but the subcategory composition points consistently toward business, marketing, and ideas-driven content consumption.

The flat shape, combined with the cross-format spread, suggests an audience defined less by loyalty to any single medium than by a consistent appetite for professional and analytical content across channels.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "fastcoworklife", "title": "Fast Co. Work Life", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "fastcoworklife", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "emarketer", "title": "eMarketer", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9612, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "freakonomics", "title": "Freakonomics", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9609, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "thepointsguy", "title": "The Points Guy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9567, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "gladwell", "title": "Malcolm Gladwell", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9566, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9561, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9554, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "prweekus", "title": "PRWeekUS", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9501, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "marketingweeked", "title": "Marketing Week", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9495, "drivers": [ "G01", "A02", "A01", "G03", "H02" ] }, { "handle": "theskimm", "title": "theSkimm", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9495, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9492, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] } ] }
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