Two distinct audience neighborhoods define Faux Pelini's top 10: a sports-team cluster anchored by the Kansas City Royals (0.90) and a Midwestern humor-and-lifestyle cluster anchored by Midwest vs. Everybody (0.90). The scores are nearly identical — separated by just 0.003 — making this one of the tighter two-peak structures the shape flag can describe.
The sports-team side of the top 10 includes the Minnesota Twins (0.86) and, further down, Travis Kelce (0.84) and Shawn Johnson East (0.83) — both Athletes by subcategory. The lifestyle-and-humor side is represented by Hy-Vee (0.89), a Grocery and Superstores brand, and Kum & Go (0.86), a Convenience brand — both distinctly Midwestern retail fixtures. Kristi Noem (0.86), a Politician, sits between the two clusters without anchoring either. Casey's (0.85) adds a second Convenience brand, reinforcing the regional retail thread. My Place Hotels (0.84), a Mid-range Hotels entry, rounds out the ten. Only one neighbor — Midwest vs. Everybody — shares Faux Pelini's own subcategory of Humor Memes and Satire; the rest are Sports Teams, Athletes, regional Brands, and a Politician.
The two-peak structure reveals an audience that bridges Midwestern sports fandom and Midwestern regional identity — two overlapping but structurally distinct communities that this account sits squarely between.