Playground →
The top 10 neighbors for FedEx span six different subcategories — tech media, tech personalities, education, grocery, hotels, and logistics — with no single cluster dominating and scores compressed into a narrow band from 0.97 down to 0.94.
The shape is flat. Transport & Logistics leads at 0.97, the one neighbor that shares FedEx's own subcategory, but the remaining nine are drawn from entirely different kinds. Gary Vaynerchuk (0.96) and Engadget (0.95) sit just behind, followed by TED Talks (0.95) and a tie between Trader Joe's and Lifehacker (both 0.94). The subcategory tally across the ten: one Transport and Logistics, one Tech Personality, one Magazine, one Education organization, one General Grocery Store, one Blog, one Blog again, one Author, one Mid-range Hotel, and one Social Media brand. That is nine distinct subcategories across ten neighbors — a maximally dispersed mix. The dominant thread running through the set is not a category but a profile: tech-adjacent, professionally oriented media and personalities (Gizmodo at 0.94, Tim Ferriss at 0.94) alongside business-travel infrastructure (Residence Inn by Marriott at 0.94) and professional networking (LinkedIn at 0.94). No other transport or logistics entity appears in the top 10 beyond the category-level aggregate.
The flat shape and cross-kind spread suggest FedEx's audience is defined less by loyalty to a single content or service vertical and more by a broadly professional, digitally engaged orientation that overlaps with many different kinds of entities at once.
