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The top 10 neighbors for FedEx (social) span six different subcategories — no single kind dominates, and the spread runs from direct competitors to daytime television to fashion retail.
The shape is broad, meaning many neighbors sit well above baseline with no single standout pulling far ahead of the rest. UPS leads at 0.88, and The UPS Store follows at 0.85 — the only two neighbors that share a logical category with a shipping and logistics brand. After that, the audience shape diverges sharply. The View, a TV show, lands at 0.82, and Lane Bryant, a fashion brand, sits at 0.82 as well. vitaminwater® (0.81) and TV Guide (0.81) continue the cross-kind pattern. The Penny Hoarder, a personal finance blog, comes in at 0.80, alongside Xfinity (0.80) in telecommunications and Kia Motors America (0.80) in auto. Samsung Business USA, the one neighbor sharing FedEx's own Technology subcategory, closes the top 10 at 0.80.
The subcategory tally across the top 10 reads: two shipping/logistics-adjacent (Other), one TV show, one fashion brand, one beverage, one TV channel, one blog, one telecommunications brand, one auto brand, and one Technology brand. That distribution — where the two direct-category neighbors are followed immediately by daytime TV and apparel — signals an audience whose shape is defined less by the logistics category than by a broad, mainstream consumer profile that overlaps with a wide range of everyday brands and media properties.
The broad shape here reflects an audience that is not niche or category-loyal; it mirrors the general consumer market across retail, media, and services.
