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Feedly

Brands
Technology
Playground →Docs

Feedly's top 10 neighbors span technology tools, productivity authors, an education organization, and a finance brand — a mixed cluster with no single subcategory dominating and no standout score pulling away from the pack.

The shape is flat: scores run from 0.93 down to 0.91 across the top 10, a band of roughly two points with no spike. Five of the ten neighbors carry the Technology subcategory — Evernote (0.93), 1Password (0.92), Salesforce (0.92), HubSpot (0.91), and Basecamp (0.91) — which matches Feedly's own subcategory, so the audience does partly look like its own kind. But the remaining five neighbors cut across different territory: TED Talks (0.93, Education), Tim Ferriss (0.92, Authors), Social Media Today (0.92, Websites), Mint (Intuit) (0.91, Finance), and Guy Kawasaki (0.91, Tech Personalities). The presence of an education organization, a finance brand, and productivity-oriented authors alongside SaaS tools suggests the audience is shaped as much by a professional self-improvement and information-management orientation as by any single product category.

The flat distribution across subcategories points to an audience with broad but coherent professional interests — one that doesn't belong exclusively to any one software niche.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "feedly", "title": "Feedly", "category": "Brands", "subcategory": "Technology", "resolved": "feedly", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "evernote", "title": "Evernote", "category": "Brands", "subcategory": "Technology", "similarity": 0.9289, "drivers": [ "A06", "G01", "G03", "A02", "N03" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9277, "drivers": [ "G01", "G03", "A02", "A06", "N03" ] }, { "handle": "1password", "title": "1Password", "category": "Brands", "subcategory": "Technology", "similarity": 0.9235, "drivers": [ "A06", "G01", "G03", "N03", "A02" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9171, "drivers": [ "G01", "G03", "A02", "A06", "J01" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9166, "drivers": [ "A06", "G01", "A03", "G03", "A02" ] }, { "handle": "socialmedia2day", "title": "Social Media Today", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9156, "drivers": [ "G01", "N03", "G03", "H02", "A02" ] }, { "handle": "hubspot", "title": "HubSpot", "category": "Brands", "subcategory": "Technology", "similarity": 0.9129, "drivers": [ "G01", "G03", "A02", "N03", "J01" ] }, { "handle": "mint", "title": "Mint (Intuit)", "category": "Brands", "subcategory": "Finance", "similarity": 0.9124, "drivers": [ "G01", "N03", "G03", "A02", "A06" ] }, { "handle": "basecamp", "title": "Basecamp", "category": "Brands", "subcategory": "Technology", "similarity": 0.9103, "drivers": [ "G01", "G03", "A02", "H02", "N03" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9082, "drivers": [ "G01", "A06", "A02", "G03", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: