Playground →
Fenty Beauty's ten nearest neighbors contain no other beauty brands — the top 10 is built almost entirely from musicians and a handful of cross-category outliers, with scores clustered tightly between 0.89 and 0.93.
The shape is flat: Cardi B leads at 0.93, followed by Drake at 0.92 and Rihanna at 0.92, but no single neighbor pulls decisively ahead of the rest. Six of the ten neighbors are Musicians and Bands — the others being Worldstarhiphop (Websites, 0.90), Black Panther (Movie Franchises, 0.90), Samsung Mobile US (Telecommunications, 0.90), Shonen Jump (Magazines, 0.90), and Instagram (Social Media, 0.90). The National Basketball Association (Sports Leagues, 0.89) and Bryson Tiller (Musicians and Bands, 0.89) round out the set. The musician cluster is the dominant signal, but the presence of a manga magazine, a film franchise, a telecom brand, and a social platform alongside it indicates an audience that spans well beyond music fandom. No other beauty brand appears in the top 10.
The flat distribution across this mix — hip-hop artists, a sports league, a manga publisher, and a global tech brand all scoring within four points of each other — points to an audience defined less by any single content category than by a broad, cross-platform cultural orientation.
