Fidelity Investments Audience Graph • Social Signal

Fidelity Investments' top 10 neighbors span news publishers, finance brands, professionals, and lifestyle influencers — with scores compressed into a narrow band from 0.93 down to 0.90, and no single entity pulling clearly ahead of the rest.

The shape is flat. Martin Zwilling (0.93) sits at the top, a Professionals subcategory influencer, followed closely by NBC News Business (0.93) and CNBC (0.92) — both News Publishers. The first fellow Finance brand doesn't appear until position four: Charles Schwab Corp at 0.91, with Vanguard at 0.91 just behind it. That means three of the top five neighbors are not Finance brands at all — they're news and professional-influencer audiences. Rounding out the top 10 are Stocktwits (0.90, Websites), Fortune (0.90, Magazines), Sanjay Gupta (0.90, TV Personalities), Nasdaq (0.90, Finance), and Tony Robbins (0.90, Lifestyle). The subcategory mix — News Publishers, Finance, Professionals, Websites, Magazines, TV Personalities, and Lifestyle — is notably heterogeneous for a financial services brand, with Finance accounting for only three of the ten neighbors.

The flat, mixed-category structure suggests Fidelity's audience is shaped as much by news consumption and professional-class content habits as by direct interest in competing financial institutions.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/fidelity

{ "handle": "fidelity", "title": "Fidelity Investments", "category": "Brands", "subcategory": "Finance", "resolved": "fidelity", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "startuppro", "title": "Martin Zwilling", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9299, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] }, { "handle": "nbcnewsbusiness", "title": "NBC News Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9266, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.92, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] }, { "handle": "charlesschwab", "title": "Charles Schwab Corp", "category": "Brands", "subcategory": "Finance", "similarity": 0.9104, "drivers": [ "J02", "G01", "A02", "J01", "A01" ] }, { "handle": "vanguard_group", "title": "Vanguard", "category": "Brands", "subcategory": "Finance", "similarity": 0.9084, "drivers": [ "J02", "G01", "A02", "A01", "J04" ] }, { "handle": "stocktwits", "title": "Stocktwits", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9042, "drivers": [ "J02", "G01", "A02", "A01", "A03" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9024, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] }, { "handle": "drsanjaygupta", "title": "Sanjay Gupta", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9006, "drivers": [ "J02", "A01", "G01", "A02", "A03" ] }, { "handle": "nasdaq", "title": "Nasdaq", "category": "Brands", "subcategory": "Finance", "similarity": 0.8998, "drivers": [ "J02", "G01", "A02", "A01", "A06" ] }, { "handle": "tonyrobbins", "title": "Tony Robbins", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.898, "drivers": [ "J02", "J01", "G01", "A01", "A02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/fidelity

Fidelity Investments

Nearest neighbors by audience shape

Raw data