Playground →
The top 10 neighbors for Field & Stream span outdoors retail, TV channels, comedians, musicians, and humor accounts — with no single standout pulling away from the pack. The scores run from 0.94 (Cabela's) down to 0.92 (Cloyd Rivers), a range of just 0.02 across ten neighbors, which is the defining structural feature here.
The shape is flat. Cabela's (0.94), Gander RV & Outdoors (0.94), and Outdoor Channel (0.93) form the outdoors-retail-and-TV core, but they hold no meaningful lead over Larry The Cable Guy (0.94) — a comedian — or Ted Nugent (0.93) and Kid Rock (0.92), both musicians and bands. Carhartt (0.93, fashion) and Sportsman Channel (0.93, TV channels) round out the core, with Shoe Sensation (0.92, footwear) and Cloyd Rivers (0.92, humor memes and satire) completing a neighbor set that crosses five distinct subcategories. No other magazine appears in the top 10. The audience Field & Stream draws looks less like a readership defined by a single content category and more like a broad cultural cluster — outdoors brands and channels, yes, but equally shaped by country-adjacent comedians, musicians, and workwear.
That cross-subcategory flatness suggests this audience is held together by lifestyle identity rather than any single media format or product type.
