Playground →
The top 10 neighbors for Field Yates span journalists, TV personalities, athletes, and a podcast — no single subcategory dominates, which is the defining feature of a broad audience shape.
Matthew Berry leads at 0.96, the strongest score in the set, followed by Buster Olney (0.94) and Tim Kurkjian (0.93). Those three represent two subcategories — Professionals and Journalists — but the cluster quickly diversifies. Kenny Mayne (0.93) and Mike Pereira (0.93) are TV Personalities; Dan Orlovsky (0.91) is an Athlete; and Spittin' Chiclets (0.92) is a Podcasts and Radio channel. Tallying the top 10: four are Journalists (Olney, Kurkjian, Jayson Stark at 0.92, and John Buccigross at 0.91), three are TV Personalities, one is a Professional, one is an Athlete, and one is a podcast. Field Yates shares the Journalists subcategory with four of the ten neighbors — a meaningful same-kind presence, but not a majority. The remaining six come from distinctly different subcategories, confirming the broad shape: no single tribe owns this audience.
The spread across sports-media roles — beat reporters, studio personalities, analysts, and a hockey podcast — points to an audience that follows the sports-media ecosystem broadly rather than clustering tightly around any one format or sport.
