Playground →
The top 10 neighbors span six distinct subcategories — athletes, TV channels, sports leagues, news publishers, sports teams, and TV shows — with no single type dominating, which is the defining feature of a broad audience shape.
Lane Kiffin leads at 0.98, followed closely by SEC Network (0.98) and the Southeastern Conference (0.98). Those three form a tight cluster, but the remaining seven neighbors pull in different directions: SEC Country (0.96) is a news publisher; AJ McCarron (0.95) and Chipper Jones (0.95) are athletes; Les Miles (0.94) is also classified as an athlete; the Atlanta Braves (0.93) are a sports team; David Pollack (0.93) and Booger McFarland (0.93) round out the athletes. That's six athletes in the top 10, alongside two TV channels, one sports league, and one news publisher — a mix that reflects an audience organized around SEC football and Southern sports broadly, not around any single entity or format. Paul Finebaum is classified as a Journalist, and only Laura Rutledge shares that subcategory in the top 10 (0.93); the rest are athletes, broadcasters, and sports media properties. The cross-kind composition — a journalist whose nearest audiences are mostly athletes and sports media — signals that this audience is defined by the subject matter, SEC football, rather than by the journalistic format.
The broad shape here reflects an audience that moves fluidly across players, coaches, teams, and broadcast properties within a single regional sports ecosystem.
