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The top 10 neighbors for Firestone Complete Auto Care span nine distinct subcategories — no single category dominates, and only one neighbor shares Firestone's own subcategory (Parts and Accessories).
The shape is broad: scores run from 0.84 down to 0.76 across the top five, with no single neighbor pulling far ahead of the rest. Maintenance & Repair Services leads at 0.84, the one neighbor whose subcategory sits closest to Firestone's own automotive service context. After that, the cluster diversifies sharply. Wayback Burgers (0.79) and CarMax (0.78) are the second and third closest neighbors — a QSR chain and an automotive dealership, respectively. At Home, a home goods retailer, comes in at 0.78, and H&M (0.77) and 5.11 Tactical (0.77) follow closely. Rounding out the top 10 are Dave & Buster's (0.77), Helzberg Diamonds (0.76), Lane Bryant (0.76), and Crunch (0.76).
Tallying the top 10 by subcategory: one Maintenance and Repair Services, one QSR, one Dealership, one Home Goods and Furnishings, one General Apparel, one Sporting Goods and Outdoor Gear, one Entertainment Center, one Jewelry and Accessories, one Womens Apparel, and one Fitness Center. Tires Plus — the one neighbor sharing Firestone's exact Parts and Accessories subcategory — does not appear until position 39 in the broader dataset. The audience shape here is defined not by automotive affinity but by a wide-ranging mix of retail, dining, apparel, and entertainment brands.
The broad shape signals an audience whose composition is shared across a remarkably diverse set of brick-and-mortar categories, with no single sector owning the overlap.
