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Flipgrid Live Events

Brands
Education
Playground →Docs

Nine of Flipgrid Live Events' ten nearest neighbors form a tight education cluster — then Mizuno Golf North America appears at 0.76, a Sports brand with no apparent thematic connection to the rest of the set. That structural break is what the two-peak shape flag captures.

The education cluster runs from Schoology at 0.83 down through We Are Teachers (0.82), Google for Education (0.81), George Couros (0.81), EdTech K-12 Magazine (0.80), ASCD (0.80), Discovery Education (0.79), Edutopia (0.79), and Education Week Teacher (0.77). Subcategory-wise, five of those nine are classified as Education entities outright; the others are an Academics influencer, a Tools and Resources property, a Magazine, and a Website — all oriented toward the K–12 professional space. The cluster is unusually coherent for a top 10. Then Mizuno Golf breaks the pattern entirely, suggesting a secondary audience neighborhood that shares enough demographic or behavioral shape with the education set to register as a near neighbor, even though the two worlds are otherwise unrelated.

The overall picture is an audience with a dominant, well-defined professional-education core and a secondary signal that pulls toward golf — a combination that will likely become clearer in the wider 50-neighbor graph.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "flipgridevents", "title": "Flipgrid Live Events", "category": "Brands", "subcategory": "Education", "resolved": "flipgridevents", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "schoology", "title": "Schoology", "category": "Brands", "subcategory": "Education", "similarity": 0.8349, "drivers": [ "C02", "B01", "Q08", "I01", "E06" ] }, { "handle": "weareteachers", "title": "We Are Teachers", "category": "Organizations", "subcategory": "Education", "similarity": 0.8216, "drivers": [ "C02", "I01", "Q08", "E06", "G01" ] }, { "handle": "googleforedu", "title": "Google for Education", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.811, "drivers": [ "C02", "Q08", "Q05", "A04", "Q01" ] }, { "handle": "gcouros", "title": "George Couros", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.8055, "drivers": [ "C02", "I01", "E06", "Q01", "Q05" ] }, { "handle": "edtech_k12", "title": "EdTech K-12 Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8001, "drivers": [ "C02", "Q08", "B01", "F04", "I01" ] }, { "handle": "ascd", "title": "ASCD", "category": "Organizations", "subcategory": "Education", "similarity": 0.7971, "drivers": [ "C02", "E06", "Q08", "I01", "B01" ] }, { "handle": "discoveryed", "title": "Discovery Education", "category": "Organizations", "subcategory": "Education", "similarity": 0.786, "drivers": [ "C02", "E06", "I01", "B01", "Q08" ] }, { "handle": "edutopia", "title": "Edutopia", "category": "Organizations", "subcategory": "Education", "similarity": 0.7857, "drivers": [ "C02", "Q05", "Q08", "E06", "B01" ] }, { "handle": "edweekteacher", "title": "Education Week Teacher", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7703, "drivers": [ "C02", "Q08", "E06", "B01", "Q06" ] }, { "handle": "mizunogolfna", "title": "Mizuno Golf North America", "category": "Brands", "subcategory": "Sports", "similarity": 0.763, "drivers": [ "N03", "Q08", "C02", "I01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: