Playground →
At 0.90, LA Fitness is the strongest pull in Floor and Decor's top 10 — a fitness chain sitting well above every other neighbor, with 7-Eleven (0.89) forming a second, distinct peak just behind it.
That two-peak structure defines the shape here. The top cluster — LA Fitness at 0.90 and 7-Eleven at 0.89 — sits noticeably above the next tier, which opens with Public Storage (0.87) and Macy's (0.85) before settling into a band of neighbors in the 0.82–0.83 range: The Home Depot (0.83), Caliber Collision (0.83), CarMax (0.82), Pep Boys (0.82), Moving & Storage (0.82), and IHOP (0.82). Across the full top 10, the subcategory spread is striking: a gym, a convenience store, a storage operator, a department store, a home improvement retailer, two automotive services, an auto dealership, a moving-and-storage category entity, and a casual dining chain. Not one neighbor shares Floor and Decor's own subcategory — Home Goods and Furnishings — and only The Home Depot is even adjacent in the home retail space. The dominant pattern is services and everyday-errand categories: automotive maintenance, storage, convenience, and dining, rather than home or décor retail.
The audience Floor and Decor draws looks less like a specialty home-goods shopper and more like a broad, errand-running consumer whose footprint spans gyms, gas stations, storage units, and repair shops.
