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Flying Dog Brewery's top 10 nearest neighbors span six distinct subcategories — breweries, websites, comedians, a magazine, a TV show, and an alcohol-adjacent app — with no single kind dominating the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is broad: scores run from 0.92 down to 0.86 across the top 10, with no single neighbor pulling dramatically ahead of the rest. Six of the ten neighbors are fellow breweries: Dogfish Head Brewery leads at 0.92, followed closely by Sierra Nevada Beer (0.90) and Rogue Ales & Spirits (0.90), then Anchor Brewing (0.88), Left Hand Brewing Company (0.88), and Stone Brewing (0.86). That brewery-heavy core is expected, but the remaining four slots tell a different story: BeerAdvocate (0.89, a website) and DRAFT Magazine (0.86, a magazine) suggest a beer-enthusiast media layer sitting alongside the brands themselves, while Brent Terhune (0.89, comedian) and Schitt's Creek (0.85, TV show) are the genuine cross-kind surprises — neither is beer-adjacent by category, yet their audiences align closely with Flying Dog's. Untappd, classified under Alcohol rather than Breweries, rounds out the ten at 0.86.
The breadth of this neighbor set — craft breweries, beer media, a comedian, and a TV show all clustering above 0.85 — points to an audience defined less by a single content type and more by a consistent demographic and behavioral profile that cuts across entertainment and beverage categories alike.
