Food52 Audience Graph • Social Signal

Food52's nearest ten neighbors span magazines, news publishers, websites, journalists, and an actor — a mixed-media cluster with no single subcategory dominating and no standout gap between the top and bottom scores (0.9743 to 0.9572).

The shape is flat. The Paris Review leads at 0.97, followed closely by NYer Page-Turner (0.97) and Eater (0.97) — but the spread across all ten is only about two points, meaning no neighbor pulls meaningfully ahead of the pack. Tallying the subcategories: three are magazines (The Paris Review, NYer Page-Turner, Vanity Fair), two are news publishers (The Daily Beast, HuffPost Life), two are websites (Eater, Longreads), one is an actor (Lena Dunham, 0.97), one is a journalist (Arianna Huffington, 0.96), and one is an activist (Gloria Steinem, 0.96). Food52 is a blog; no other blog appears in the top 10.

The cross-kind pattern here is the finding: the audience most resembles readers of literary and general-interest magazines, digital news, and long-form web properties — not other food or lifestyle blogs. The presence of Lena Dunham, Arianna Huffington, and Gloria Steinem alongside The Paris Review and Vanity Fair points to an audience shaped more by media consumption habits than by culinary interest alone.

This flat, cross-kind cluster suggests Food52's audience is defined primarily by a broad literary and media-engaged profile rather than by food content specifically.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/food52

{ "handle": "food52", "title": "Food52", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "food52", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9743, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "pageturner", "title": "NYer Page-Turner", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9689, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9676, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "lenadunham", "title": "Lena Dunham", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9659, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.964, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "vanityfair", "title": "Vanity Fair", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9634, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.959, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "ariannahuff", "title": "Arianna Huffington", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9582, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "huffpostlife", "title": "HuffPost Life", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9573, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "gloriasteinem", "title": "Gloria Steinem", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9572, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/food52

Food52

Nearest neighbors by audience shape

Raw data