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Forbes SportsMoney's nearest audiences span journalists, public health organizations, political analysts, and NPR personalities — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.91 (American Medical Association) down to 0.87 (Health Affairs) across the top 10, a range of roughly four points with no dominant cluster. The leading neighbor by subcategory is Journalists — Kai Ryssdal (0.90), Peter Sagal (0.89), Scott Simon (0.89), and Bill Simmons (0.89) all appear — but the mix extends well beyond that. Sports Business Journal (0.90) is the one fellow news publisher in the top 10; All Things Considered (0.89) represents Podcasts and Radio; Above the Law (0.89) and FiveThirtyEight (0.89) are Websites; and the American Medical Association (0.91) and CDC Director (0.89) bring in Non-Profit and Government Officials respectively. Forbes SportsMoney itself is a Magazine, and Health Affairs (0.89) is the only other Magazine in the top 10. Notably, no other sports-specific outlet appears in the top 10 — the nearest sports-adjacent neighbor is Sports Business Journal, a business-of-sports news publisher rather than a sports media brand.
The flat shape across this diverse mix — journalists, public health institutions, data-driven political outlets, and public radio — points to an audience defined less by sports fandom than by a professional, information-seeking orientation that cuts across subject matter.
