Fortune Audience Graph • Social Signal

Fortune's top 10 nearest neighbors are a tight cluster of business news publishers and business-focused magazines — with no single standout pulling ahead of the rest.

The shape is flat: scores run from 0.99 down to 0.98 across all ten neighbors, a band so compressed that no one entity dominates. Seven of the ten are News Publishers: Reuters Business (0.99), CNBC (0.99), Bloomberg (0.98), The Wall Street Journal (0.98), WSJ Business News (0.98), CNN Business (0.98), and Bloomberg Businessweek (0.98). The remaining three are fellow Magazines: Inc. (0.99), Forbes (0.98), and Entrepreneur (0.98). Every neighbor shares Fortune's own Marketing Channels category, and the split between News Publishers and Magazines is the only meaningful structural division in the set.

What's absent in the top 10 is notable: no finance brands, no tech personalities, no non-profits, no sporting events — all of which appear further out in the wider neighbor graph. Within these ten, the audience is defined entirely by business media consumption, split evenly between real-time news formats and magazine-style publishing.

The flat shape signals an audience that moves fluidly across the business media landscape rather than anchoring to any single outlet or format.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/fortunemagazine

{ "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "fortunemagazine", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9897, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9893, "drivers": [ "G01", "A02", "J02", "A01", "G03" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.985, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9848, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9833, "drivers": [ "G01", "A02", "J02", "G03", "J01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9828, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9827, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9803, "drivers": [ "G01", "A02", "J02", "A01", "J01" ] }, { "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9801, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/fortunemagazine

Fortune

Nearest neighbors by audience shape

Raw data