Playground →
The two strongest pulls in FOX Sports Southwest's top 10 sit at opposite ends of the Texas sports calendar: Texas Rangers at 0.97 and Texas Football at 0.95, forming a two-peak structure that anchors the entire neighbor set in Texas-specific sports fandom.
The shape is two-peak, meaning the audience bridges two distinct neighborhoods rather than diffusing evenly. Below those twin anchors, the remaining eight neighbors fill in a consistent Texas-identity cluster. Four are athletes — Alex Bregman (0.90), Cole Beasley (0.89), Tony Romo (0.87), and Jason Witten (0.87) — all tied to Texas franchises. The non-sports neighbors reinforce the same regional signature: Blue Bell Ice Cream (0.95), Greg Abbott (0.95), Texas Humor (0.94), and KiddNation (0.89) are a sweets brand, a politician, a regional humor account, and a Dallas-market radio property — all deeply Texas-coded. No other TV channels appear in the top 10; the audience shape is defined entirely by Texas sports teams, Texas athletes, and Texas cultural touchstones rather than by anything resembling the center entity's own kind.
The overall picture is an audience whose identity is organized around Texas as a place, with sports as the primary axis and regional culture filling the rest.
