Playground →
Two footwear brands sit at the top of Fragrance Outlet's similarity graph — Crocs at 0.85 and Clarks at 0.83 — forming one of the two distinct audience neighborhoods the shape flag identifies.
The second peak is anchored by apparel: Michael Kors (0.81), Kate Spade (0.74), and Vera Bradley (0.74) represent a cluster of accessible-to-mid-tier fashion and accessories brands. Together, these two neighborhoods — footwear and fashion accessories — define the structural bridge this audience sits on. Oakley (0.73) extends the accessories thread via eyewear.
What's notable is how far down the list the only same-category neighbor appears. Perfumania, the one other Beauty and Cosmetics retailer in the top 10, lands at position seven with a similarity of 0.69 — well below the footwear and apparel cluster above it. The audience Fragrance Outlet shares most closely is not shaped by fragrance or cosmetics retail; it's shaped by outlet-mall and accessible-fashion consumption patterns, with Perfumania a secondary rather than primary signal.
No other Beauty and Cosmetics entity appears in the top 10 besides Perfumania, confirming that same-category overlap is thin at the top of this graph.
The overall picture is an audience defined more by its shopping context — accessible branded apparel and footwear — than by the specific product category of the center entity.
