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Fred Meyer

Grocery & Food Retail
General Grocery Stores
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The top 10 neighbors for Fred Meyer span six distinct subcategories — no single kind dominates, and only one fellow General Grocery Store appears in the set.

The shape is broad, with scores descending gradually from 0.97 to 0.72 and no single neighbor pulling far ahead of the pack. Fred Meyer Fuel leads at 0.97, a gas station in the Convenience & Fuel category that shares the same retail footprint. Rodda Paint (0.90, Home Goods and Furnishings) and Fred Meyer Jewelers (0.90, Jewelry and Accessories) follow closely — both co-located retail concepts whose audiences overlap heavily with the grocery store's. Plaid Pantry (0.85, Gas Stations) and Café Zupas (0.82, QSR) round out the top five, adding a second convenience-fuel brand and a quick-service restaurant to the mix. Further down, Brakes Plus (0.77, Automotive Maintenance) and King Soopers (0.77) appear nearly tied — the latter being the only other General Grocery Store in the top 10. Duluth Trading (0.73, Apparel), Holiday Station (0.73, Gas Stations), and Black Rock Coffee Bar (0.72, Coffee and Tea) complete the set, adding outdoor apparel, another fuel stop, and a regional coffee chain.

The subcategory tally across the top 10 — three Gas Stations, one QSR, one Automotive, one General Grocery Store, one Home Goods, one Jewelry, one Apparel, one Coffee and Tea — points to an audience that shops across a wide range of everyday errand categories rather than clustering tightly around grocery peers.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "fred-meyer", "title": "Fred Meyer", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "resolved": "fred-meyer", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "fred-meyer-fuel", "title": "Fred Meyer Fuel", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "similarity": 0.9671, "drivers": [ "A02", "A06", "C03", "E02", "E03" ] }, { "handle": "rodda-paint", "title": "Rodda Paint", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.904, "drivers": [ "A02", "A06", "C03", "E02", "E03" ] }, { "handle": "fred-meyer-jewelers", "title": "Fred Meyer Jewelers", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.8978, "drivers": [ "A02", "A06", "E02", "E03", "E04" ] }, { "handle": "plaid-pantry", "title": "Plaid Pantry", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "similarity": 0.8519, "drivers": [ "A02", "A06", "C03", "E02", "E03" ] }, { "handle": "caf-zupas", "title": "Café Zupas", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.8249, "drivers": [ "A06", "F04", "I01", "J02", "M03" ] }, { "handle": "brakes-plus", "title": "Brakes Plus", "category": "Automotive", "subcategory": "Maintenance and Repair Services", "similarity": 0.774, "drivers": [ "A02", "A06", "E02", "E06", "F04" ] }, { "handle": "king-soopers", "title": "King Soopers", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.7736, "drivers": [ "A02", "A06", "C03", "E02", "E03" ] }, { "handle": "duluth-trading", "title": "Duluth Trading", "category": "Apparel", "subcategory": "General", "similarity": 0.7283, "drivers": [ "N03", "N02", "M03", "N01", "A06" ] }, { "handle": "holiday-station", "title": "Holiday Station", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "similarity": 0.7268, "drivers": [ "A02", "A06", "C03", "E02", "E03" ] }, { "handle": "black-rock-coffee-bar", "title": "Black Rock Coffee Bar", "category": "Restaurants & Eateries", "subcategory": "Coffee and Tea", "similarity": 0.7241, "drivers": [ "E06", "I01", "M03", "O04", "Q04" ] } ] }
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