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The top 10 neighbors for frieze magazine compress into a narrow band running from 0.99 down to 0.97 — a flat shape with no single dominant pull and no meaningful gap between positions.
The composition of that band is what matters. Five of the ten neighbors are fellow Magazines: Artforum (0.99), ARTnews (0.98), The Art Newspaper (0.97), Interview Magazine (0.97), and Art in America (0.97). That's a dense same-kind cluster — frieze's audience shape looks most like other art and culture print titles. The remaining five neighbors break into three subcategories: two Non-Profit organizations — Tate (0.98) and Guggenheim Museum (0.97) — one Education organization, one Website (Artnet, 0.98), and one Blog (Hyperallergic, 0.97). The institutional presence is notable: two major art museums sit inside the top 10 alongside the magazine cluster, suggesting the audience doesn't separate art-press readership from art-institution engagement. No fashion brands, news publishers, or celebrities appear in the top 10, though the wider graph may tell a different story.
The overall picture is a tightly defined art-world audience — one that moves fluidly between specialist print, digital criticism, and museum programming without dispersing into broader cultural territory.
