Playground →
Frommer's nearest audiences are a mix of travel magazines, news-adjacent websites, and — most strikingly — political journalists, with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.96 down to 0.93 across the top 10, a narrow band with no dominant outlier. The travel-media cluster is real but thin: Condé Nast Traveller leads at 0.96, followed by Dave's Travel Corner at 0.95, Travel + Leisure at 0.94, and Condé Nast Traveler at 0.94. Tripadvisor (0.93) and Lonely Planet (0.93) are the only other travel-subcategory neighbors in the top 10 — two of the six slots go to travel brands, while the remaining four go elsewhere entirely. Zagat (0.94) is a dining-and-lifestyle website. Julie K. Brown (0.94) and Jonathan Lemire (0.93) are both journalists. Mindbodygreen (0.93) is a wellness website. The cross-kind presence of journalists and a wellness site at scores nearly matching the travel magazines is the defining structural feature here: the audience that reads Frommer's overlaps substantially with audiences that follow political and investigative reporters, not just other travel guides.
That pattern — travel content sitting inside a broader, news-literate audience cluster — is what the flat shape encodes.
