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Financial Times Best Of

Marketing Channels
News Publishers
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The top 10 neighbors for Financial Times Best Of are overwhelmingly News Publishers, with scores compressed into a narrow band from 0.9742 to 0.9926 — a flat distribution with no single standout. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight clustering means this audience looks almost identical to a set of peer financial and business news outlets.

Seven of the ten neighbors share the News Publishers subcategory: Financial Times Breaking News (0.99), Bloomberg (0.99), Business Insider (0.98), The Economist (0.98), Bloomberg Businessweek (0.98), Reuters Business (0.97), and Bloomberg Markets (0.97). The three departures from that pattern are Bloomberg TV (0.98, TV Channels), World Economic Forum (0.98, Research Organizations), and Federal Reserve (0.98, Government) — institutions whose audiences apparently track closely with business news readers despite operating in different formats. The presence of the Federal Reserve and WEF alongside pure news brands suggests the audience extends into policy and institutional finance, not just media consumption.

The flat shape and same-kind dominance together indicate an audience with a well-defined, consistent profile — one that maps tightly onto the global business and financial news ecosystem.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "ft", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9926, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9918, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9837, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] }, { "handle": "bloombergtv", "title": "Bloomberg TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9834, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9832, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9831, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "wef", "title": "World Economic Forum", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9814, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "federalreserve", "title": "Federal Reserve", "category": "Organizations", "subcategory": "Government", "similarity": 0.9781, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9745, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "markets", "title": "Bloomberg Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9742, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: