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Finance News

Marketing Channels
News Publishers
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Finance News draws its nearest audiences from a tight cluster of business-oriented news publishers, with three non-publisher neighbors woven in at comparable scores. The shape is flat: all ten neighbors fall within a 0.008-point band, from WSJ Deals and Reuters Business at 0.97 down to Bloomberg at 0.96, with no single neighbor pulling meaningfully ahead.

Six of the ten neighbors are News Publishers — Reuters Business (0.97), Financial Times Breaking News (0.97), Bloomberg Businessweek (0.97), Real Time Economics (0.97), BBC Business (0.96), and Bloomberg (0.96) — confirming that the audience shape is largely self-similar to Finance News's own subcategory. The remaining four neighbors break that pattern in distinct directions: WSJ Deals (0.97) is a Website; British Airways (0.97) is an Airline brand; Federal Reserve (0.96) is a Government organization; and Goldman Sachs (0.96) is a Finance brand. The airline and restaurant-adjacent entries suggest the audience profile extends into premium-travel and institutional territory, not just competing news feeds.

The flat distribution means no single neighbor defines this audience — it is shaped by a broad, evenly distributed overlap across financial media, institutional finance, and premium-service brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ftfinancenews", "title": "Finance News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "ftfinancenews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsjdeals", "title": "WSJ Deals", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9702, "drivers": [ "A02", "J02", "G01", "E06", "A06" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9702, "drivers": [ "A02", "J02", "G01", "G03", "A01" ] }, { "handle": "british_airways", "title": "British Airways", "category": "Brands", "subcategory": "Airlines", "similarity": 0.9681, "drivers": [ "A02", "J02", "G01", "A06", "G03" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9674, "drivers": [ "A02", "G01", "J02", "G03", "E06" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9671, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9651, "drivers": [ "A02", "J02", "G01", "G03", "A01" ] }, { "handle": "bbcbusiness", "title": "BBC Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9648, "drivers": [ "A02", "J02", "G01", "E06", "G03" ] }, { "handle": "federalreserve", "title": "Federal Reserve", "category": "Organizations", "subcategory": "Government", "similarity": 0.9644, "drivers": [ "A02", "G01", "J02", "G03", "A06" ] }, { "handle": "goldmansachs", "title": "Goldman Sachs", "category": "Brands", "subcategory": "Finance", "similarity": 0.9636, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9625, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: