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Franklin Templeton

Brands
Finance
Playground →Docs

Franklin Templeton's top 10 nearest neighbors span eight distinct subcategories — a distribution that makes the set as notable for its variety as for any single pairing. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.79 signals a tight structural match regardless of what the two entities actually do.

The shape is broad, with no single neighbor pulling far ahead of the rest. Aberdeen Standard Investments US leads at 0.79, and Capital Group appears at 0.75 — the only two Finance subcategory neighbors in the top 10. Everything else is cross-kind. Yahoo (0.77, News Publishers) and Twitter Support (0.76, Tools and Resources) sit just behind the top spot, followed by ReverbNation (0.76, Music) and Inside Edition (0.75, TV Shows). Further down, China Daily (0.75, News Publishers), AOL (0.74, Technology), Kenneth Cole (0.74, Fashion), and Oprah Winfrey (0.73, TV Personalities) round out the set. News publishers appear twice, but no other subcategory repeats beyond Finance.

The breadth of this neighbor set — finance peers sitting alongside a music distribution platform, a fashion label, legacy web portals, and a daytime TV personality — points to an audience whose shape is defined less by sector loyalty than by a wide, cross-category footprint.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "fti_us", "title": "Franklin Templeton", "category": "Brands", "subcategory": "Finance", "resolved": "fti_us", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "asinvestmentsus", "title": "Aberdeen Standard Investments US", "category": "Brands", "subcategory": "Finance", "similarity": 0.7915, "drivers": [ "Q02", "O04", "Q08", "N03", "Q04" ] }, { "handle": "yahoo", "title": "Yahoo", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.773, "drivers": [ "Q08", "Q02", "N03", "Q04", "O04" ] }, { "handle": "twittersupport", "title": "Twitter Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7645, "drivers": [ "Q08", "O04", "Q02", "Q01", "E06" ] }, { "handle": "reverbnation", "title": "ReverbNation", "category": "Brands", "subcategory": "Music", "similarity": 0.76, "drivers": [ "O04", "Q02", "N03", "Q08", "Q04" ] }, { "handle": "insideedition", "title": "Inside Edition", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7537, "drivers": [ "Q08", "N03", "Q02", "P05", "E06" ] }, { "handle": "capitalgroup", "title": "Capital Group", "category": "Brands", "subcategory": "Finance", "similarity": 0.7507, "drivers": [ "Q02", "Q08", "O04", "Q04", "J02" ] }, { "handle": "chinadaily", "title": "China Daily", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7461, "drivers": [ "Q08", "E06", "Q01", "A02", "J02" ] }, { "handle": "aol", "title": "AOL", "category": "Brands", "subcategory": "Technology", "similarity": 0.7378, "drivers": [ "Q08", "N03", "Q02", "J02", "A02" ] }, { "handle": "kennethcolereal", "title": "Kenneth Cole", "category": "Brands", "subcategory": "Fashion", "similarity": 0.7372, "drivers": [ "Q08", "Q02", "O04", "E06", "Q01" ] }, { "handle": "oprah", "title": "Oprah Winfrey", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7339, "drivers": [ "Q02", "Q08", "O04", "Q04", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: