FTX Audience Graph • Social Signal

Formula 1 is the single strongest pull in FTX's similarity graph, scoring 0.77 — a full six points above the next neighbor and the only Sports League in the top 10. That gap defines the spike shape here: one neighbor stands apart, and the rest trail in a descending cluster.

The top 10 break into two recognizable bands. The first is global sport: Formula 1 (0.77), FIFA World Cup (0.71), athlete Landon Donovan (0.70), and soccer media outlet ESPN FC (0.69) account for four of the ten slots. The second band is crypto and finance-adjacent technology: Altcoin Daily (0.67), OpenSea (0.67), and Solana (0.66) all appear, alongside Binance (0.66) — the one Finance-subcategory neighbor in the set. Rounding out the top 10 are Grant Cardone (0.69), a Professionals-subcategory figure, and Neuralink (0.66), a Technology brand like FTX itself.

The cross-kind character of this cluster is the real finding. FTX is categorized as a Technology brand, yet only two other Technology neighbors — OpenSea and Solana — appear in the top 10, alongside one Finance brand (Binance). The majority of the set is sports media and athletes, not fintech or crypto peers. That split — global sport on one side, blockchain infrastructure on the other — describes an audience that sits at an unusual intersection of high-velocity sports fandom and speculative technology interest.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ftx_official

{ "handle": "ftx_official", "title": "FTX", "category": "Brands", "subcategory": "Technology", "resolved": "ftx_official", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "f1", "title": "Formula 1", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.773, "drivers": [ "E04", "N03", "P04", "H02", "M04" ] }, { "handle": "fifaworldcup", "title": "FIFA World Cup", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.7074, "drivers": [ "E04", "P04", "N03", "E05", "M04" ] }, { "handle": "yardhouse", "title": "Yard House", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7054, "drivers": [ "E04", "N03", "P04", "E01", "E05" ] }, { "handle": "landondonovan", "title": "Landon Donovan", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.699, "drivers": [ "N03", "E04", "H02", "K01", "N02" ] }, { "handle": "grantcardone", "title": "Grant Cardone", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.6874, "drivers": [ "E04", "N03", "J02", "P04", "I04" ] }, { "handle": "espnfc", "title": "ESPN FC", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6866, "drivers": [ "N03", "E04", "K01", "H02", "M04" ] }, { "handle": "ibra_official", "title": "Zlatan Ibrahimović", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6837, "drivers": [ "E04", "P04", "N03", "E05", "N02" ] }, { "handle": "eltiempo", "title": "EL TIEMPO", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6762, "drivers": [ "E04", "P04", "N03", "E05", "J02" ] }, { "handle": "altcoindailyio", "title": "Altcoin Daily", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6743, "drivers": [ "N03", "E04", "P04", "J02", "N02" ] }, { "handle": "opensea", "title": "OpenSea", "category": "Brands", "subcategory": "Technology", "similarity": 0.6667, "drivers": [ "N03", "E04", "J02", "H02", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ftx_official

FTX

Nearest neighbors by audience shape

Raw data