WIRED Gadget Lab Audience Graph • Social Signal

The top 10 neighbors for WIRED Gadget Lab span news publishers, websites, magazines, and tech personalities — with no single entity pulling significantly ahead of the rest.

The shape is flat: scores run from 0.94 (Forbes Tech) down to 0.93 (Melinda French Gates), a band of less than 0.02 across all ten positions. Tallying the subcategories: four neighbors are websites or news publishers (TNW at 0.94, ReadWrite at 0.94, TechCrunch at 0.93), two are fellow magazines (WIRED Business at 0.94, Engadget at 0.94), and three are Tech Personalities (Tim O'Reilly at 0.94, Bill Gates at 0.93, Larry Kim at 0.93). The tenth neighbor, Melinda French Gates (0.93), is classified as an Activist — the only non-tech-media or tech-personality subcategory in the set. The mix is almost entirely tech publishing and tech-adjacent public figures, with no entertainment, retail, or general-interest media appearing in the top 10.

What this flat, tightly clustered shape indicates is an audience defined by a consistent professional-tech-media profile — one that doesn't fragment toward any single adjacent community but instead overlaps broadly and evenly across the tech publishing and tech leadership landscape.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/gadgetlab

{ "handle": "gadgetlab", "title": "WIRED Gadget Lab", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "gadgetlab", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9438, "drivers": [ "G01", "A06", "A02", "G03", "J04" ] }, { "handle": "thenextweb", "title": "TNW", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9435, "drivers": [ "G01", "A02", "A06", "G03", "J04" ] }, { "handle": "wiredbusiness", "title": "WIRED Business", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9428, "drivers": [ "G01", "A06", "G03", "A02", "J04" ] }, { "handle": "rww", "title": "ReadWrite", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9411, "drivers": [ "G01", "G03", "A02", "A06", "J04" ] }, { "handle": "timoreilly", "title": "Tim O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9398, "drivers": [ "G01", "A02", "A06", "G03", "J01" ] }, { "handle": "flipboard", "title": "Flipboard", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9361, "drivers": [ "A06", "G01", "G03", "A02", "J01" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9355, "drivers": [ "G01", "G03", "A02", "A06", "A03" ] }, { "handle": "billgates", "title": "Bill Gates", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9328, "drivers": [ "G01", "A06", "A02", "G03", "A01" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9321, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "melindagates", "title": "Melinda French Gates", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9289, "drivers": [ "G01", "A02", "G03", "A06", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/gadgetlab

WIRED Gadget Lab

Nearest neighbors by audience shape

Raw data