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Gamasutra

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for Gamasutra span film studios, actors, athletes, a convention, a technology brand, and a gas station — with no other website in the set and no gaming-specific entity among the leaders.

Similarity here measures how closely two entities' audiences resemble each other in composition. Gamasutra's shape is broad: no single neighbor dominates, and scores descend gradually from MGM Studios at 0.86 down to Kotaku at 0.70, with many neighbors clustered in a tight band between. The leading neighbor is a film studio, not a tech publisher or game-industry outlet — MGM Studios (0.86) sits at the top, followed by athlete Jeremy Lin (0.83) and actors Ming-Na Wen (0.82), Chloe Bennet (0.80), and Mark Ruffalo (0.80). San Diego Comic-Con (0.80) and App Store (0.80) round out the upper tier. Subcategory tallying across all ten shows actors as the dominant type — five of the ten neighbors carry that label — with film studios (MGM Studios, Searchlight Pictures) adding a second entertainment-industry thread. Kotaku (0.70) is the only other website in the top 10, and the only neighbor sharing Gamasutra's own subcategory.

The broad shape, anchored by actors and film studios rather than game-industry or tech peers, points to an audience whose entertainment interests extend well beyond games into mainstream film and pop-culture fandom.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "gamasutra", "title": "Gamasutra", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "gamasutra", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "mgm_studios", "title": "MGM Studios", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8578, "drivers": [ "N03", "A06", "E06", "G03", "P03" ] }, { "handle": "jlin7", "title": "Jeremy Lin", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8288, "drivers": [ "N03", "A06", "E06", "I01", "G02" ] }, { "handle": "mingna", "title": "Ming-Na Wen", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8214, "drivers": [ "N03", "A06", "E06", "I01", "P03" ] }, { "handle": "chloebennet", "title": "Chloe Bennet", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8047, "drivers": [ "N03", "A06", "E06", "E03", "I01" ] }, { "handle": "markruffalo", "title": "Mark Ruffalo", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8017, "drivers": [ "N03", "I01", "G03", "E06", "P03" ] }, { "handle": "comic_con", "title": "San Diego Comic-Con", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.8001, "drivers": [ "N03", "A06", "P03", "E03", "E05" ] }, { "handle": "appstore", "title": "App Store", "category": "Brands", "subcategory": "Technology", "similarity": 0.7999, "drivers": [ "N03", "A06", "E06", "I01", "P03" ] }, { "handle": "leodicaprio", "title": "Leonardo DiCaprio", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7937, "drivers": [ "N03", "I01", "E06", "P03", "G03" ] }, { "handle": "druiddude", "title": "Kevin McHale", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7895, "drivers": [ "N03", "I01", "E06", "G03", "M01" ] }, { "handle": "searchlightpics", "title": "Searchlight Pictures", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.7806, "drivers": [ "N03", "I01", "G03", "P03", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: