Playground →
The top 10 neighbors for Garden & Gun span six distinct subcategories — magazines, musicians, grocery stores, politicians, sporting goods, and a brewery — with no single kind dominating, which is the defining structural fact of a broad-shape audience.
Southern Living leads at 0.83, the only neighbor that shares Garden & Gun's own subcategory (Magazines) in the top 10. After that, the set disperses quickly across kinds: Jason Isbell (Musicians and Bands, 0.80) is the second-strongest pull, followed by The Fresh Market (General Grocery Stores, 0.76), Condoleezza Rice (Politicians, 0.75), and Senator Bob Corker (Politicians, 0.75). Orvis (Sporting Goods and Outdoor Gear, 0.74) and Abita Beer (Breweries, 0.73) round out the upper tier. Politicians account for two of the top five non-magazine neighbors — a cross-kind presence that, alongside a musician and two grocery brands, signals an audience that doesn't cluster tightly around any single content type or retail category. Wheels Up (Travel, 0.73), Harris Teeter (General Grocery Stores, 0.73), and Hoda Kotb (TV Personalities, 0.72) complete the ten, adding travel and broadcast personalities to the mix.
The spread across subcategories — with scores ranging only from 0.72 to 0.83 — points to an audience whose shape is recognizable to a wide and varied set of entities rather than anchored to any one niche.
