Gartner Audience Graph • Social Signal

Gartner's top 10 nearest neighbors span B2B brands, enterprise tech publications, and a fitness chain — a mix that reflects a broad professional-class audience rather than a single tight niche.

The shape is flat: scores run from 0.98 down to 0.94 with no single dominant neighbor pulling away from the pack. IDC leads at 0.98, followed closely by Insider Pro (0.98) and Forrester (0.98) — the three most structurally similar audiences in the set. CIO.com (0.98) and InformationWeek (0.97) round out a cluster of enterprise IT media that occupies four of the top five slots. By subcategory, the top 10 breaks down as: four B2B brands (IDC, Forrester, MuleSoft, Marketo), four Websites (Insider Pro, CIO.com, InformationWeek, FierceHealth), one Technology brand (Salesforce at 0.96), and one outlier — Guy Kawasaki (0.94), a Tech Personality, the only Celebrities and Influencers entry in the top 10. The cross-kind presence of FierceHealth (0.94), a healthcare-focused website, alongside core enterprise IT properties signals that the audience composition extends into health-sector professionals, not just pure technology buyers.

The flat distribution across B2B brands and enterprise-facing websites points to an audience defined by professional seniority and sector breadth rather than loyalty to any single content vertical.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/gartner_inc

{ "handle": "gartner_inc", "title": "Gartner", "category": "Brands", "subcategory": "B2B", "resolved": "gartner_inc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "idc", "title": "IDC", "category": "Brands", "subcategory": "B2B", "similarity": 0.9787, "drivers": [ "A03", "A01", "A06", "J01", "A04" ] }, { "handle": "insiderpro_idg", "title": "Insider Pro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9772, "drivers": [ "A03", "A01", "A06", "J01", "A04" ] }, { "handle": "forrester", "title": "Forrester", "category": "Brands", "subcategory": "B2B", "similarity": 0.9767, "drivers": [ "A03", "A01", "G01", "J01", "A04" ] }, { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9756, "drivers": [ "A03", "A01", "A06", "G01", "A04" ] }, { "handle": "informationweek", "title": "InformationWeek", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.972, "drivers": [ "A03", "A01", "A06", "J01", "G01" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9581, "drivers": [ "A03", "A06", "A01", "G01", "J01" ] }, { "handle": "mulesoft", "title": "MuleSoft", "category": "Brands", "subcategory": "B2B", "similarity": 0.9435, "drivers": [ "A03", "J01", "A01", "A06", "G01" ] }, { "handle": "marketo", "title": "Marketo", "category": "Brands", "subcategory": "B2B", "similarity": 0.9432, "drivers": [ "A01", "A03", "J01", "G01", "A04" ] }, { "handle": "fiercehealth", "title": "FierceHealth", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9412, "drivers": [ "A01", "A03", "J01", "G01", "A02" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9405, "drivers": [ "A01", "G01", "A03", "J01", "A02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/gartner_inc

Gartner

Nearest neighbors by audience shape

Raw data