Playground →
Stranger Things is the dominant signal in Gaten Matarazzo's top 10, scoring 0.87 — a full eight points above the next neighbor and the only TV show in the set. That gap is the defining structural feature here: one property pulls far ahead, and everything else trails in a tighter band.
The shape is a spike. Below Stranger Things, the next four neighbors — Ed Sheeran (0.79), Colleen Ballinger (0.78), Brendon Urie (0.78), and Gordon Ramsay (0.77) — represent a cross-kind mix of musicians, a comedian, and a TV personality, none of them actors. The first fellow actor to appear is Joe Keery at 0.77, followed by Chris Pratt at 0.76. That means the top 10 splits roughly evenly between actors and non-actors: Joe Keery, Chris Pratt, and Josh Peck (0.74) share Matarazzo's subcategory, while Ed Sheeran, Colleen Ballinger, Brendon Urie, Panic! At The Disco (0.75), and Gordon Ramsay do not. The one brand in the top 10 — EA Star Wars (0.75), a video game franchise — rounds out a neighbor set that spans entertainment categories rather than clustering tightly within any single one.
The overall picture is an audience anchored to one specific property, then fanning out across musicians, comedians, and actors in roughly equal measure.
