Playground →
GameStop (social) sits at the top of Gears of War's neighbor set at 0.84 — and the broader picture is just as striking: across the full top 10, no single neighbor dominates, and the audience shape spreads evenly across gaming infrastructure, platforms, and media.
The shape is broad. The top five — GameStop (social) (0.84), Nintendo of America (0.83), Assassin's Creed (0.83), Twitch (0.83), and IGN (0.83) — are separated by less than two hundredths of a point, which means no single entity pulls the audience into a tight orbit. By subcategory, the top 10 breaks down as: one Video Game Franchise (Assassin's Creed), two Entertainment Platforms (Nintendo of America, PlayStation), two Entertainment brands (GameStop (social), Pokémon), one Social Media platform (Twitch), one Magazines outlet (IGN), one Beauty brand (ColourPop Cosmetics), one Game Developer (Ubisoft), and one Movie Franchise (Spider-Man: No Way Home). The most counterintuitive entry is ColourPop Cosmetics at 0.79 — a Beauty brand sitting comfortably inside a neighbor set otherwise defined by gaming platforms, game media, and franchises. The presence of Spider-Man: No Way Home (0.79) adds a film franchise to the mix, reinforcing that the audience extends into broader entertainment fandom beyond games alone.
This broad, evenly distributed shape points to an audience that participates widely across gaming culture and mainstream entertainment rather than clustering tightly around any single platform or genre.
