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Genius

Marketing Channels
Websites
Playground →Docs

Genius's ten nearest neighbors split almost evenly between media properties and musicians, with no single standout pulling ahead — scores run from 0.93 down to 0.88 in a tight band. The shape is flat: the audience composition is consistent across the set rather than concentrated on one anchor.

Four of the ten neighbors are properties within the Complex network: Complex Music (0.93), Complex (0.92), Complex Sports (0.92), and Complex Sneakers (0.91) — three classified as Magazines, one as a Website. That cluster alone accounts for the top four positions. Alongside them sit three Musicians and Bands: SZA (0.89), A$AP Rocky (0.89), and Cardi B (0.88). The remaining two neighbors are a Fashion brand — October's Very Own (0.90) — and a Footwear brand, adidas Originals (0.88). Two neighbors share Genius's own subcategory (Websites): Complex Sports and Sneaker News.

The center entity's own kind (Websites) is a minority in the top 10; the dominant neighbor types are Magazines and Musicians and Bands, all orbiting hip-hop and streetwear culture. The flat shape means this audience isn't defined by a single gravitational pull — it's a coherent cultural cluster distributed evenly across media, music, and fashion.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "genius", "title": "Genius", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "genius", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "complexmusic", "title": "Complex Music", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.927, "drivers": [ "O04", "Q04", "Q02", "E02", "I01" ] }, { "handle": "complex", "title": "Complex", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.921, "drivers": [ "Q04", "O04", "Q01", "I01", "Q02" ] }, { "handle": "complexsports", "title": "Complex Sports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9164, "drivers": [ "O04", "Q04", "Q02", "E02", "Q08" ] }, { "handle": "complexsneakers", "title": "Complex Sneakers", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9084, "drivers": [ "Q04", "P04", "E02", "Q01", "P03" ] }, { "handle": "welcomeovo", "title": "October's Very Own", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9041, "drivers": [ "O04", "P04", "E03", "P03", "E02" ] }, { "handle": "sneakernews", "title": "Sneaker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8909, "drivers": [ "Q02", "Q01", "Q04", "E02", "O04" ] }, { "handle": "sza", "title": "SZA", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8869, "drivers": [ "O04", "Q04", "Q02", "E02", "Q08" ] }, { "handle": "asvpxrocky", "title": "A$AP Rocky", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8852, "drivers": [ "O04", "P04", "Q04", "Q02", "P03" ] }, { "handle": "iamcardib", "title": "Cardi B", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8845, "drivers": [ "O04", "Q04", "Q02", "E02", "Q08" ] }, { "handle": "adidasoriginals", "title": "adidas Originals", "category": "Brands", "subcategory": "Footwear", "similarity": 0.8791, "drivers": [ "P03", "Q01", "I01", "E03", "P04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: