Share

Getty Images

Brands
Other
Playground →Docs

Getty Images' nearest audiences are a dense mix of international news publishers, human rights organizations, and arts-adjacent media — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.93 (The Guardian) down to 0.91 across the full top 10, a band of less than two percentage points. BBC News (World) sits at 0.93, Guardian News at 0.92, and Human Rights Watch and Amnesty International at 0.92 and 0.92 respectively. By subcategory, five of the ten neighbors are News Publishers, two are Non-Profit organizations, one is a Government body (United Nations, 0.92), one is a TV Channel (Al Jazeera English, 0.91), and one is an Artist — Yoko Ono at 0.91, the sole Celebrities and Influencers entry in the top 10. No other brand in the "Other" subcategory appears among the ten neighbors. The dominant cluster is clearly international news and civil-society organizations, but the presence of Yoko Ono alongside wire services and human rights bodies signals that the arts dimension of this audience is real, not incidental.

The overall picture is an audience shaped by globally oriented, civically engaged media consumption — one that spans hard news, advocacy, and contemporary art without a single anchor pulling it in any one direction.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "gettyimages", "title": "Getty Images", "category": "Brands", "subcategory": "Other", "resolved": "gettyimages", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.926, "drivers": [ "A02", "G03", "G01", "I01", "J02" ] }, { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9251, "drivers": [ "G03", "A02", "G01", "I01", "J02" ] }, { "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9223, "drivers": [ "A02", "G03", "I01", "G01", "J02" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9204, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "amnesty", "title": "Amnesty International", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9178, "drivers": [ "G03", "A02", "I01", "G01", "E06" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.916, "drivers": [ "G03", "A02", "G01", "I01", "J02" ] }, { "handle": "un", "title": "United Nations", "category": "Organizations", "subcategory": "Government", "similarity": 0.9159, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "ajenglish", "title": "Al Jazeera English", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9141, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "telegraph", "title": "The Telegraph", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9136, "drivers": [ "G03", "A02", "I01", "G01", "J02" ] }, { "handle": "yokoono", "title": "Yoko Ono", "category": "Celebrities and Influencers", "subcategory": "Artists", "similarity": 0.9135, "drivers": [ "I01", "A02", "G03", "G01", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: