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Ghostbusters

Brands
Movie Franchises
Playground →Docs

Ghostbusters' nearest audiences span actors, game developers, and video game franchises in roughly equal measure — no single neighbor dominates, and the scores compress into a narrow band from 0.72 down to 0.69 across the top 10.

The shape is flat. Jason Mewes leads at 0.72, followed closely by Seth Green at 0.72 and Blizzard CS - The Americas at 0.72 — three different subcategories within a hundredth of a point of each other. Bruce Campbell (0.71, Actors) and Dane Cook (0.71, Comedians) continue the pattern. The first non-celebrity entry in the top 10 is a game developer; Ink Master (0.70, TV Shows) and Stephen Amell (0.70, Actors) round out the set alongside Backstreet Boys (0.70, Musicians and Bands), World of Warcraft (0.69, Video Game Franchises), and Ben Savage (0.69, Actors). Tallying the subcategories: five Actors, one Comedian, one TV Show, one Game Developer, one Video Game Franchise, one Musicians and Bands. No other Movie Franchise — Ghostbusters' own subcategory — appears in the top 10. The cross-kind character is the defining feature: the audience overlaps most with individual celebrity figures and gaming properties, not with peer franchises.

That mix — cult-adjacent actors, a comedian, a tattoo competition show, a boy band, and gaming brands — points to an audience defined less by genre loyalty than by a broad pop-culture nostalgia and geek-culture orientation that cuts across entertainment categories.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ghostbusters", "title": "Ghostbusters", "category": "Brands", "subcategory": "Movie Franchises", "resolved": "ghostbusters", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jaymewes", "title": "Jason Mewes", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7239, "drivers": [ "O02", "F03", "Q06", "O04", "A01" ] }, { "handle": "sethgreen", "title": "Seth Green", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7186, "drivers": [ "Q06", "F03", "O02", "O03", "A03" ] }, { "handle": "blizzardcs", "title": "Blizzard CS - The Americas", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7153, "drivers": [ "F04", "F03", "Q06", "A02", "A01" ] }, { "handle": "groovybruce", "title": "Bruce Campbell", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7085, "drivers": [ "F03", "O02", "Q06", "A01", "O03" ] }, { "handle": "danecook", "title": "Dane Cook", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7066, "drivers": [ "F03", "Q06", "A03", "F04", "D03" ] }, { "handle": "inkmaster", "title": "Ink Master", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7024, "drivers": [ "F04", "Q06", "A01", "A03", "J01" ] }, { "handle": "stephenamell", "title": "Stephen Amell", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7004, "drivers": [ "F04", "A01", "J01", "O03", "A03" ] }, { "handle": "backstreetboys", "title": "Backstreet Boys", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.6988, "drivers": [ "O03", "F04", "Q06", "A01", "A03" ] }, { "handle": "warcraft", "title": "World of Warcraft", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.6922, "drivers": [ "F03", "Q06", "F04", "O02", "A02" ] }, { "handle": "bensavage", "title": "Ben Savage", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6867, "drivers": [ "F04", "M01", "O04", "O02", "A03" ] } ] }
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