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New York Giants

Organizations
Sports Teams
Playground →Docs

The New York Giants' top 10 similarity neighbors span five distinct subcategories — Sports Teams, Athletes, TV Shows, Podcasts and Radio, News Publishers, and Government — with no single type dominating, a pattern consistent with the broad shape classification.

The strongest pull is New York Jets at 0.98, the highest score in the set, followed closely by New York Mets at 0.94. Both are Sports Teams, the same subcategory as the Giants. But the neighbor set quickly diversifies: Kay Show on YES (0.93) is a TV Show, Victor Cruz (0.93) is an Athlete, and Mets Booth (0.92) is a Podcast and Radio entry. New York Rangers (0.92) returns to Sports Teams, but then Governor Phil Murphy (0.91) — a Government entity — enters the set, followed by Morning Show with Boomer & Gio (0.90, Podcasts and Radio), Newsday (0.90, News Publishers), and New Jersey (0.89, Government). That means only three of the top 10 neighbors share the Giants' own Sports Teams subcategory; the remaining seven are split across media, athletes, and government accounts. The two Government entries are particularly notable — both are New Jersey–rooted, reflecting the geographic footprint of the Giants' audience rather than any thematic connection to football.

The broad shape here is less about sport and more about a specific regional identity: the audience that follows the Giants also tracks New York–area media, New Jersey civic accounts, and cross-sport New York franchises at nearly equal rates.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "giants", "title": "New York Giants", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "giants", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nyjets", "title": "New York Jets", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9787, "drivers": [ "A04", "Q01", "B02", "E06", "I01" ] }, { "handle": "mets", "title": "New York Mets", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9373, "drivers": [ "A04", "E06", "Q01", "B02", "I01" ] }, { "handle": "tmksonyes", "title": "Kay Show on YES", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9337, "drivers": [ "A04", "Q01", "B02", "E06", "J04" ] }, { "handle": "teamvic", "title": "Victor Cruz", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9282, "drivers": [ "Q01", "A04", "B02", "E06", "I01" ] }, { "handle": "metsbooth", "title": "Mets Booth", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9178, "drivers": [ "A04", "B02", "E06", "Q01", "I01" ] }, { "handle": "nyrangers", "title": "New York Rangers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9161, "drivers": [ "A04", "E06", "B02", "Q01", "I01" ] }, { "handle": "govmurphy", "title": "Governor Phil Murphy", "category": "Organizations", "subcategory": "Government", "similarity": 0.9052, "drivers": [ "A04", "B02", "A06", "Q01", "G02" ] }, { "handle": "wfanmornings", "title": "Morning Show with Boomer & Gio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8959, "drivers": [ "A04", "B02", "J04", "E01", "E06" ] }, { "handle": "newsday", "title": "Newsday", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.895, "drivers": [ "A04", "B02", "Q01", "I01", "E06" ] }, { "handle": "njgov", "title": "New Jersey", "category": "Organizations", "subcategory": "Government", "similarity": 0.8888, "drivers": [ "A04", "B02", "A06", "Q01", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: