Girlboss Audience Graph • Social Signal

Girlboss's ten nearest neighbors span six different subcategories — a mix that signals a flat, undifferentiated audience shape rather than a tight niche. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.95 to 0.96, a narrow band with no single dominant pull.

The majority of neighbors are digital media properties: VICE News (0.96), Elite Daily (0.96), Motherboard (0.96), and BuzzFeed (0.96) cover news publishing and magazine formats, while Bustle (0.96) and Thrillist (0.95) add website and blog formats to the cluster. What makes the top 10 structurally notable is how much of it falls outside media entirely: Pentagram Design (0.96), a B2B firm, sits at position three — ahead of most of the editorial neighbors — while Warby Parker (0.95, Fashion) and Momofuku (0.95, Restaurant) round out the set alongside UN Women (0.95, Non-Profit). Only Bustle shares Girlboss's own subcategory (Websites) in the top 10.

The flat shape and cross-category spread suggest an audience that is broadly urban, media-literate, and brand-aware — one that doesn't cluster tightly around any single content type or sector.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/girlboss

{ "handle": "girlboss", "title": "Girlboss", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "girlboss", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9648, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "elitedaily", "title": "Elite Daily", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9612, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "pentagram", "title": "Pentagram Design", "category": "Brands", "subcategory": "B2B", "similarity": 0.9604, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "motherboard", "title": "Motherboard", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9579, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "bustle", "title": "Bustle", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9564, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "buzzfeed", "title": "BuzzFeed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.956, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "momofuku", "title": "Momofuku", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9543, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "thrillist", "title": "Thrillist", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9542, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "warbyparker", "title": "Warby Parker", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9535, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "un_women", "title": "UN Women", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9532, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/girlboss

Girlboss

Nearest neighbors by audience shape

Raw data