Gizmodo Audience Graph • Social Signal

Gizmodo's top 10 neighbors form a tight, undifferentiated cluster of tech and digital media properties — no single entity pulls away from the pack, and the scores span only about 0.02 across the set.

The shape is flat: WIRED leads at 0.99, followed by The Verge at 0.99, TechCrunch at 0.98, Engadget at 0.98, and Mashable at 0.98. By subcategory, the top 10 break down as three Magazines (WIRED, Engadget, Mashable), three Websites (The Verge, TechCrunch, Medium), one News Publisher (Business Insider), one Tech Personality (Jack Dorsey), and two more News Publishers (MIT Technology Review at 0.97, The Economist at 0.97). Gizmodo is itself classified as a Blog — the only Blog in the top 10, with DesignObserver the lone fellow Blog appearing at position 50 in the broader neighbor set. The dominant subcategory mix across the top 10 is tech-oriented Magazines and Websites, with News Publishers rounding out the set. The one cross-kind outlier is Jack Dorsey (Tech Personalities, 0.98), whose audience shape sits comfortably inside this otherwise all-publishing cluster.

The flat distribution signals an audience that is broadly shared across the tech media ecosystem rather than distinctively anchored to any single outlet or personality.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/gizmodo

{ "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "gizmodo", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9883, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9872, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9845, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9833, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9806, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9781, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9776, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9702, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "techreview", "title": "MIT Technology Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9702, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9701, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/gizmodo

Gizmodo

Nearest neighbors by audience shape

Raw data