Glassdoor Audience Graph • Social Signal

The top 10 neighbors for Glassdoor span technology brands, B2B firms, media channels, and a finance app — with no single dominant pull and scores compressed into a narrow band from 0.93 to 0.95.

The shape is flat: Google Analytics leads at 0.95, followed closely by Salesforce at 0.95, Mint (Intuit) at 0.94, and LinkedIn at 0.94. None of these separates meaningfully from the rest. Rounding out the top 10 are Lifehacker (0.93), TED Talks (0.93), Engadget (0.93), Deloitte US (0.93), Forbes Tech (0.93), and Guy Kawasaki (0.93). By subcategory, the cluster breaks down as: Technology brands (Google Analytics, Salesforce), Finance (Mint), Social Media (LinkedIn), a Blog (Lifehacker), Education (TED Talks), a Magazine (Engadget), B2B (Deloitte US), a News Publisher (Forbes Tech), and a Tech Personality (Guy Kawasaki). That mix — professional tools, business media, and career-adjacent content — is the defining character of the set, not any single neighbor. Glassdoor's own subcategory is "Other," and none of the top 10 shares that classification; the nearest audiences are shaped almost entirely by tech and business-oriented brands and channels.

The flat, cross-kind distribution suggests Glassdoor's audience is defined by a broad professional and tech-media orientation rather than loyalty to any one content type or platform category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/glassdoor

{ "handle": "glassdoor", "title": "Glassdoor", "category": "Brands", "subcategory": "Other", "resolved": "glassdoor", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "googleanalytics", "title": "Google Analytics", "category": "Brands", "subcategory": "Technology", "similarity": 0.9521, "drivers": [ "G01", "A02", "A06", "G03", "G02" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9496, "drivers": [ "A06", "G01", "A02", "A03", "G02" ] }, { "handle": "mint", "title": "Mint (Intuit)", "category": "Brands", "subcategory": "Finance", "similarity": 0.9414, "drivers": [ "G01", "A02", "N03", "G03", "A06" ] }, { "handle": "linkedin", "title": "LinkedIn", "category": "Brands", "subcategory": "Social Media", "similarity": 0.9406, "drivers": [ "G01", "A02", "A06", "G03", "N03" ] }, { "handle": "lifehacker", "title": "Lifehacker", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.934, "drivers": [ "G01", "A02", "A06", "G03", "G02" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9319, "drivers": [ "A02", "G01", "G03", "G02", "N03" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9308, "drivers": [ "G01", "A02", "A06", "G02", "G03" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9283, "drivers": [ "A02", "A06", "G01", "A03", "G03" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9269, "drivers": [ "G01", "A02", "A06", "G03", "G02" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9265, "drivers": [ "G01", "A02", "A06", "J01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/glassdoor

Glassdoor

Nearest neighbors by audience shape

Raw data