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The Cleveland Indians sit at the top of Great Lakes Brewing Co.'s neighbor set with a similarity of 0.86 — and the broader top 10 is less a brewery cluster than a cross-category portrait of the Great Lakes region. Similarity here measures how closely two entities' audiences resemble each other in composition; a 0.86 means the Indians' audience looks nearly identical in shape to Great Lakes Brewing Co.'s.
The shape is broad: scores run from 0.86 down to 0.80 across the top 10, with no single neighbor pulling far ahead of the rest. Four of the ten neighbors are fellow breweries — Southern Tier Beer (0.85), Bell's Brewery (0.84), Rhinegeist (0.81), and Founders Brewing Co. (0.80) — confirming genuine craft-beer audience overlap. But the remaining six span Sports Teams (Cleveland Indians at 0.86, Cleveland Browns at 0.79), Fashion (HOMAGE at 0.83), Athletes (Joe Thomas at 0.82), Retail (Pet Supplies Plus at 0.81), and General Grocery (Wegmans Food Markets at 0.80). That mix — regional sports franchises, a Midwest-rooted apparel brand, and everyday retail — points to an audience defined as much by geography and lifestyle as by beer preference.
The broad shape, with no single dominant neighbor and consistent scores across very different entity types, suggests this audience is wide enough to overlap meaningfully with both craft-beer enthusiasts and general Great Lakes–region consumers.
