Playground →
The Globe and Mail's top 10 neighbors span actors, politicians, book publishers, magazines, and a food blog — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from Mia Farrow at 0.93 down to The Daily Beast at 0.90, a band of just three points across ten neighbors. That compression means no structural anchor — the audience doesn't look distinctively like any one kind of entity. Tallying the subcategories across the top 10: three are Actors (Mia Farrow, Julianne Moore, and one more in the wider set), two are Politicians (Jerry Nadler, Kirsten Gillibrand), two are Book Publishers (NYRB Classics, W. W. Norton & Company), two are Magazines (The Paris Review, and The Daily Beast as a fellow News Publisher), and Food52 as a Blog. Only one neighbor — The Daily Beast at 0.90 — shares The Globe and Mail's own subcategory of News Publishers, making this a predominantly cross-kind cluster. The dominant subcategory mix is literary and civic: book publishers, literary magazines, and politically engaged figures rather than other general-interest newspapers.
That composition points to an audience whose shape is defined less by news consumption broadly and more by a specific intersection of literary culture and civic engagement.
