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Good Morning America

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors span six distinct subcategories — TV Personalities, Musicians and Bands, Magazines, Non-Profit, TV Channels, TV Shows, Finance, Actors, and Comedians — with no single kind dominating, which is the defining feature of a broad audience shape.

Robin Roberts leads at 0.85, the strongest signal in the set and the only neighbor whose subcategory (TV Personalities) directly mirrors the morning-show world. From there, the neighbor list fans out quickly: Lenny Kravitz at 0.82 and Wyclef Jean at 0.79 represent Musicians and Bands; People magazine sits at 0.81; American Red Cross at 0.81 is the lone Non-Profit in the top 10; VH1 at 0.80 and 20/20 at 0.80 bring TV Channels and a fellow TV Show respectively; iShares at 0.80 is a Finance brand; Samuel L. Jackson at 0.80 is an Actor; and Chris Rock at 0.79 is a Comedian. That's eight different subcategories across ten neighbors — a genuinely heterogeneous cluster. The cross-kind character is striking: only one neighbor (20/20) shares Good Morning America's own TV Shows subcategory, and only Roberts shares the TV Personalities adjacent space. The rest are musicians, a magazine, a nonprofit, finance, and entertainment celebrities of varied kinds.

The breadth of this neighbor set reflects an audience whose shape is defined less by loyalty to a specific content format than by a wide-ranging cultural and media footprint.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "gma", "title": "Good Morning America", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "gma", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "robinroberts", "title": "Robin Roberts", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8548, "drivers": [ "E02", "Q04", "Q02", "Q08", "N03" ] }, { "handle": "lennykravitz", "title": "Lenny Kravitz", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8224, "drivers": [ "N03", "Q04", "Q02", "E02", "Q08" ] }, { "handle": "people", "title": "People", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8138, "drivers": [ "N03", "H04", "Q04", "Q08", "M01" ] }, { "handle": "redcross", "title": "American Red Cross", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.8121, "drivers": [ "N03", "E02", "Q02", "Q08", "Q04" ] }, { "handle": "vh1", "title": "VH1", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8041, "drivers": [ "N03", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "abc2020", "title": "20/20", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8015, "drivers": [ "N03", "Q08", "Q04", "E02", "H04" ] }, { "handle": "ishares", "title": "iShares", "category": "Brands", "subcategory": "Finance", "similarity": 0.7968, "drivers": [ "N03", "Q04", "Q02", "Q08", "E02" ] }, { "handle": "samuelljackson", "title": "Samuel L. Jackson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.795, "drivers": [ "N03", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "chrisrock", "title": "Chris Rock", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7924, "drivers": [ "N03", "Q04", "Q02", "E02", "Q08" ] }, { "handle": "joyvbehar", "title": "Joy Behar", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7893, "drivers": [ "E02", "Q04", "Q02", "Q08", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: