Playground →
The top 10 neighbors for Jarvis Landry span athletes, sports teams, a grocery chain, a fast-food brand, a storage company, and a football destination — a flat distribution where scores compress from 0.85 down to 0.81 with no single dominant pull.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top two neighbors are Cleveland Browns (0.85) and Myles Garrett (0.85), followed by Cleveland Cavaliers (0.84) and Michael Thomas (0.84). That Cleveland-anchored sports cluster is the clearest structural signal: three of the top five neighbors are Cleveland franchises or players closely associated with them. The NFL Draft (0.83) rounds out the football-adjacent core.
What makes the flat shape notable is what fills positions six through ten. Cardale Jones (0.83) and Aldi USA (0.82) sit nearly level with each other, followed by Wendy's (0.82), Storage Rentals of America (0.81), and Pro Football Hall of Fame (0.81). Six of the ten neighbors are Athletes or Sports Teams; the remaining four are a grocery superstore, a QSR chain, a moving-and-storage service, and a football destination. No single non-sports category dominates, but their consistent presence across the lower half of the top 10 signals that this audience's shape is shared with everyday consumer brands operating in overlapping Midwestern markets.
The overall picture is an audience rooted in NFL and Cleveland sports fandom that also maps cleanly onto a set of value-oriented, regionally concentrated consumer brands.
